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You Didn’t Shop on Black Friday — AI Shopped For You

Vimal Kaul
5 min readDec 2, 2024

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My article is open to everyone; non-member readers can click this link to read the full text.

Once upon a Black Friday, the real battle wasn’t for deals but for survival — long lines, elbow jabs, and the sweet taste of victory when you snagged that $20 toaster. Then came the e-commerce era, where the battlefield shifted to Wi-Fi connections and midnight clicks. But 2024? Oh, this year was a whole new game.

Black Friday has officially entered its AI-assisted phase, where shopping isn’t just a process — it’s an experience. AI didn’t just smooth the edges of the e-commerce experience — it practically choreographed it. From predicting exactly when you’d be weak enough to splurge on that smartwatch to whispering personalized deals that felt like fate, AI wasn’t just an assistant — it was the mastermind.

Black Friday 2024 wasn’t about hunting deals — it was about deals hunting you. And trust me, they were faster, smarter, and eerily accurate.

Crunching the Numbers

Black Friday 2024 wasn’t just big — it was “AI big”, with some jaw-dropping stats to back it up:

  1. $10.8 Billion in E-commerce Sales: That’s enough to make even Scrooge McDuck consider a digital wallet. This 10.2% increase over 2023 was powered by AI-driven…

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Vimal Kaul
Vimal Kaul

Written by Vimal Kaul

After years of leading IT projects, I'm diving into the transformative power of AI. Join me to explore its potential and impact.

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